Email Marketing Specialist
Responsible for assisting with SEG customer-facing email communications. This role will focus on email development, reporting and ongoing implementation of personalized customer experiences through email, SMS and mobile push. The individual in this role will work to develop a familiarity with all aspects of SEG’s email service provider (Salesforce Marketing Cloud) and will work with the SEG brand marketing and creative teams to develop assets for all SEG email campaigns.
% Of Time
Develop a comprehensive understanding of our email marketing program, from building emails via HTML through campaign deployment and reporting.
Monitor engagement metrics such as open and click rate and develop tactics for optimization.
Develop and maintain strong knowledge of HTML in an email environment, with an ongoing emphasis on tracking and accessibility.
Utilize large sets of data to deliver personalized and dynamic experiences.
Performs other job-related duties as assigned.
Course of Study
Advertising, MIS, Marketing or related field
Course of Study
0 -3 yrs minimum
No Supervisory Experience
English & Spanish
Knowledge, Skills & Abilities Required
• Basic-to-intermediate HTML knowledge
• Excel or Google Sheets
Knowledge, Skills & Abilities Preferred
• Graphic design experience
• Email marketing experience.
• Previous experience with Salesforce Marketing Cloud
• Responsys, Mailchimp or other ESP
SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.
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